SWEET AND SOUR

There was a time when making music was the challenge.

Today, the challenge is making it matter.

 

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Artificial intelligence can generate more tracks in a day than anyone could ever hear. Music is no longer scarce. Attention is.

The algorithm promised everyone an audience. It forgot to mention that everyone would become the background noise.

Perhaps that's how deals with the devil work.

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This website remains as an archive of that belief.